Company News: Page (1) of 1 - 06/21/05

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Samsung Electronics, a global leader in technology innovation, advances to the next level of marketing excellence through a multidimensional campaign revolving around the July 8th nationwide theatrical release of Twentieth Century Fox?s epic motion picture adventure ?Fantastic Four.? From featuring innovative Samsung products in the movie and video game, to a broad advertising campaign, Samsung is determined to make a statement with this ?Fantastic? film.

?Fantastic Four? and Activision?s Fantastic Four video game will each feature Samsung consumer electronics, business technology, and cell phone products in addition to several branding placements. These marketing and advertising partnerships are part of Samsung?s overall strategy in the film and gaming industries. In addition, Samsung will promote the film on their extensive network of influential online advertising outlets, key print advertising publications and a commercial created especially for TV and cinema distribution.

?Samsung is looking forward to a successful summer and are thrilled to work with Twentieth Century Fox, and Activision to make that happen with the Fantastic Four,? said Peter Weedfald, Senior Vice President, Sales and Marketing, Consumer Electronics & North American Corporate Marketing, Samsung Electronics America, Inc. ?This exciting relationship marks the first of its kind on many levels as it provides the winning marketing combination of TV, cinema, on-line and the video game industry united with our fast-growing brand.?

The nationwide branding initiative will launch on June 21st across the Samsung Internet ad network of over 425 top consumer publication websites, with a series of ?call to action? advertisements incorporating the film. The on-line marketing push will be followed by branding ads on TV, in cinemas, and in national print publications. A 30-second television commercial and a unique 60-second cinema spot featuring dynamic film footage inter-cut with animated Samsung products will run in top U.S. markets starting June 24th. The TV commercial will also run on the Samsung billboard in Times Square in New York City.

?In an effort to captivate audiences around the Fantastic Four film, we were pleased to partner with a global leader such as Samsung to generate excitement this summer,? said Tony Sella, Fox?s co-president of marketing.

About ?Fantastic Four?
?Fantastic 4? follows a group of astronauts who each gain a unique superpower when their genetic structures are altered after suffering a cosmic radiation disaster. Together, they turn tragedy into triumph and catastrophe into coalition, using their unique and formidable powers to thwart the evil plans of their iron-fisted nemesis Dr. Doom and to protect the citizens of New York City against any threat that may arise.

The film stars Ioan Gruffudd, Jessica Alba, Chris Evans, Michael Chiklis, and Julian McMahon.

About Twentieth Century Fox
One of the world?s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000, Fox Searchlight Pictures and Twentieth Century Fox Animation.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc.

About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

Please visit www.samsung.com for more information.

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