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DLP, LCD, Plasma, HDTV ... Huh? I Just Want a Big Screen Television!
New Survey: Football Fuels Public Desire for Big TVs |
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The fall and winter months are a major sales season for the TV business. And, according to the "Circuit City Big Screen Survey,"* 50 percent of men and 38 percent of women said the Super Bowl is the sporting event that makes them yearn the most for a big screen TV. People also told pollsters they are willing to make sacrifices to get that big screen TV into the family room. Forty percent of men said they would agree to watch "chick flicks." Nearly a quarter of respondents would be willing to form an alliance with the kids. And, ten percent of men and women said they would even jump out of an airplane for their big screen TV. "It's a great time to buy big screen TVs -- there are more styles to choose from and sets are more affordable than ever," said Kim Maguire, chief merchandising officer at Circuit City. "And, owning a big screen television no longer means losing a significant amount of space in your family room." "Big screen TVs have come a long way in terms of picture quality, size and style," said Maguire. "A number of new technologies now make it possible to bring home a big screen television that offers amazing pictures without the bulkiness or weight traditionally associated with big screens." [an error occurred while processing this directive] Technology Primer and Product Examples: Slim-line TVs Slim-line projection TVs, also known as micro display TVs, range from 43" to 70" and are less than 22" deep, providing big screen TV viewing in a smaller package. Slim-line TVs use two separate technologies, DLP and rear- projection LCD. DLP, digital light processing, uses a tiny, mirrored chip to control light digitally. Rear-projection LCD combines rear-projection with LCD technology, eliminating the need for picture tube alignment. Slim-line TVs range in price from $2,799.99 to $6,999.99. Plasma TVs Plasma TVs use a gas-like substance, squeezed between two panels of glass and excited by electricity, to create life-like images. Sizes range from 32" to 50" with prices starting at $2,699.99 and going to $11,999. Hitachi 42" Flat-Screen Plasma Widescreen HDTV Monitor ($5,999.99): This plasma offers a bright, beautiful picture in a slim package -- it is less than four inches deep. Samsung 42" Flat-Panel EDTV Plasma TV (3,999.99): This plasma offers pictures with enhanced detail and contrast, and sound as crisp as the images on the screen Rear-Projection TVs Rear-Projection TVs use cathode ray tubes (CRTs), focusing lenses, a mirror and a display screen to create images on the screen. These TVs are more affordable than ever; prices start at $1,399.99. Picture sizes range from 42" to 65". LCD TVs As its name suggests, Liquid Crystal Display (LCD) TVs use a liquid crystal solution to help create a thin TV with a bright, clear picture. LCD TVs range from 15" to 30" and start at $399.99. The "Circuit City Big Screen Survey" was commissioned by Circuit City Stores, Inc. and was conducted on the Internet by Impulse Research Corporation of Los Angeles, Calif. The survey's margin of error is +/- 2.5%. Source: Circuit City Stores, Inc. 
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Forums: Related Sites: • AV Video • HDTV Buyer • Presentation Master • Presentation Supplement [an error occurred while processing this directive] |
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